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Understanding Strategic Investment Marketing to Millenials

Monday, March 26, 2018   (0 Comments)
Posted by: CalALTs
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A critical component any successful investment management business must have is a deep understanding of how their client demographics change over the long-term. This depth of understanding allows for evolving investment marketing strategies to adapt to and prepare for as different of target markets and client audiences as possible. In the current investment marketing landscape, it is not just trends and future developments – things that one cannot control – that help investment companies secure new business and stay positioned for future growth. Investment marketing must take into account changes in technology and investment desires as well.

 

Read the full article written by MBC Strategic here.


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